A few years ago after the birth of my son, I became plagued by skin issues wouldn't seem to subside. Aside from my recent skin issues, I didn't use SPF in my teenage years, and am now dealing with the repercussions of a lot of UV/sun damage. Being 36 years old, and dealing with some relentless skin issues, I was lead down a path to find products to help my hyper pigmentation, acne, scaring, and uneven skin tone. I was forced to deal with the terrible process of having to find products with better ingredients which also performed. Not an easy task! My obsession with skincare & the concept for The Beauty Niche was born.  

The after effect of hormonal acne, and hyperpigmentation | April 2021
 Results after clean, concentrated products | September 2021

In my journey to find the perfect products, I found a vast number of independently owned beauty brands that were SO impressive. As a small business owner myself, I absolutely love partnering with our indie beauty partners who have put their heart and soul into these wonderful products featured in our online collection.  Through my personal experiences, I've made it my mission to help others find exactly what they need for your specific skincare & makeup needs. 

Thanks for visiting!

XOXO, Dyana