"Created by Anastasia Bezrukova, a Certified KonMari Consultant who trained with Marie Kondo, Minori is a makeup brand centered on the principles of mindful consumption, minimalism, and inclusivity.
Minori creates only the most useful, multipurpose beauty essentials for people who want to live more mindfully while looking like the best versions of themselves. Clean, vegan and cruelty-free, we aspire to keep our ingredients transparent, simplified, and effective. Our launch collection focuses on the necessities with our universally flattering four lip glosses, two cream blushes, and two cream highlighters to create a luminous everyday natural look.
Minori is helping fight the clutter and choice overload in our beauty routines. We're done with the days of collecting dozens of eyeshadow palettes, and 100 dried up lipsticks. We are part of the conscious beauty movement, prioritizing fewer, better, clean beauty products. Our paper packaging is FSC certified and recyclable. We are also certified plastic negative and collect 10 times more plastic from the environment than we produce. Our proucts are vegan, cruelty-free and leaping bunny certified."