"Our skincare and makeup are curated, sourced, and centered on the latest Korean Beauty technology, but as individual products embrace a distinctly minimalistic approach both in their packaging and simple effectiveness. Though our products fit seamlessly into any comprehensive, multi-step skincare & makeup routine, each one is unique in its function and form and can be used as a single, go-to product. All of our products are formulated with non-toxic, vegan, and cruelty-free ingredients. As a brand we believe the use of animals or animal byproducts in the production of beauty products is unnecessary and archaic. Creating products that are non-toxic and ethically-made is a pillar of who we are and a testament to the products themselves; that we can create effective skincare & makeup without the use of traditional, harmful ingredients only furthers our intent to create modern products for the modern individual."