"Born on the island of Maui, we are a new type of sun care brand that seeks to leave things better than we found them. That is why we have focused on revolutionizing the industry by evolving the sensory experience while also reducing our environmental impact. We use all-natural, effective ingredients that leave you ready for exploration without damaging our ocean’s coral reefs.
Protect your skin while using products that align with your heart. Beyond our reef positive products, we believe in helping the oceans return to a pristine and safe environment – one action at a time. Each purchase from Project Reef removes 1lb of plastic from the world’s oceans – the equivalent of 22 water bottles – through partner organizations. Additionally, our packaging is made from ocean-bound plastic; waste collected from the shorelines or oceans and used to create our sunscreen tubes. For us, environmental education and action are vital to living in harmony on Mother Earth. We’re organizing regular beach cleanups in Hawaii to maximize our impact at home, building a community committed to doing what’s right for the planet, and supporting worldwide reef restoration initiatives. And we’re just getting started."